The adage, “write what you know,” is a maxim that Big Hustle G, a rapper hailing from Modesto, CA, embodies in his music and espouses as a cardinal principle. In a recent interview, he delved into the essence of his music and offered advice for the next generation of artists.
Big Hustle G cites Juicy J and 50 Cent as his primary motivators in music, although he does not consider them his primary influences. He appreciates the messages they convey in their lyrics and style, the rawness, the authenticity, and of course, the hustle. However, he emphasized that he does not seek to imitate their work and become a carbon copy of them. Instead, he aims to contribute to the movement of reintroducing those elements in rap while creating his distinct sound and forging his own path.
When asked for advice for aspiring rappers, he imparted two key pieces of wisdom: first, to create a sound that is unique and authentic to themselves, and second, to write about their lived experiences. He emphasized that while it is important to have the confidence and swagger that the rap game values, it is equally essential to have a message that is meaningful and reflective of one’s life and experiences. “If you’re going to be boastful, speak it from your hustle and accomplishments. That’s what makes music real, and gives it meaning for both the artist and the listener.”
Rap is more than mere entertainment for Big Hustle G and many others, it’s a way of life, a means of expression, a means of celebration, and a soundtrack to live by. He hopes that the coming generations continue to create authentically and become motivators for those who will follow in their footsteps. To stay up-to-date with Big Hustle G’s music and join his music family, be sure to follow him on social media and streaming platforms.