Florida-bred standout star vara (pronouns They/Their) continues to trailblaze through the industry with each and every drop! This time, they arrive with their highly anticipated smash, “Paranoia”! The raved record serves as the debut drop under the mentorship of Jeff Timmons of 98 Degrees.
Their hypnotic hit comes at the perfect time as the music industry continues to spotlight new sounds that are propelling the rising generations forward! After just finishing the DNA World Tour with the Backstreet Boys, vara has teamed up with Timmons to revolutionize the music business with their edgy alternative/pop sound. All of which is influenced by the amazing acoustics and sounds of Billie Eilish and Avril Lavigne.
The Rise Of Vara
The Tampa talent comes trailblazing the industry as a multifaceted musician. The singer-songwriter and influencer who is signed to their own independent label, Kefe Records, is backed by Jeff Timmons of 98 Degrees. Bringing it back to the beginning, Vara burst onto the scene at the age of 13 with their eponymous YouTube channel. As a result, they quickly garnered a rapidly growing fanbase of 60K followers and counting across all social media platforms. Positioning themselves as a force to be reckoned with, vara spent the rest of their late adolescence honing their craft and focusing on writing. Both academically and in creative pursuits.
Additionally, they began testing their vocal abilities in school musicals and through videos they posted online to get a feel of what the fans are looking for. With an unmatched musical ear, vara gradually expanded to other instruments such as guitar, piano, and ukulele. After showcasing their tower of musical talents, artists such as Halsey, The 1975, 5 Seconds of Summer, and Blink 182 provided an early soundtrack to their experiences. While also assisting them in refining their own alt-pop sound. Which effectively bridges the gap between mass commercialism and quiet angst.
Overall, the aspiring artist is ready to put Tampa talent on their back! In doing so, vara drops off their latest offering. As we wind down for the holidays their new sultry single “Paranoia” sets spirits a blaze! Ideal for radio play, vara lets their rich, crisp vocals shine on the song. In fact, the raved record is reminiscent of the early sounds of their musical influenced idols, Billie Eilish. The trendy track beautifully blends pop, indie, alternative, and even electronic music elements. Don’t believe me? Press play on “Paranoia” and give the sizzling single a spin! Lastly, let us know what you think here at KAZI Magazine!
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