TYRA JUTAI is a Toronto-based singer, songwriter, artist, and all-around visionary. This thriving artist is creating some of the most convincing alternative pop music right now. Evidenced by her brand new conceptual EP, You Weren’t A Muse.
The brand new project is influenced by Mae West, a Golden Age Hollywood actress, singer, and sex symbol, and her classic 1933 film I’m No Angel. Now, Jutai is proud to present the cinematic music video for early fan favorite ‘FRIDA’, which is taken from the 6-track EP offering.
Tyra Taps Into her ‘Frida”
‘Frida’ is an exquisite slow-burning gloomy pop offering propelled by eerie marching drums and string arrangements. Written and produced by Tyra Jutai and award-winning Montreal artist, John Nathaniel (Gwen Stefani, OneRepublic, Kygo), the single comes as a breath of fresh air.
Speaking about the inspiration behind the ‘Frida’ single, Tyra Jutai says,
“The song ‘Frida’ was inspired by a beautiful woman who tried to hook up with my boyfriend while I wasn’t around. I really fixated on the psychology of understanding going after someone else’s lover. When I say ‘were you tortured by the same things that I was, running around looking for love to steal’, what I mean is that both Frida and I were lacking love and trying to find it where we could. In my case, I was lacking respect in my relationship, and in hers, I guess it could be lacking attention or affection”.
The accompanying visuals were conceptualized by Jutai and budding creative director Piper Ellis.
Bringing ‘Frida’ To Life On Screen
As for how the visuals for ‘Frida’ came about, Jutai says…
“We wanted to create a world in which time and space are irrelevant, kind of like in Wes Anderson films, where you’re never too sure in what time period the story is happening. The mint-room scenes with me as the gun-toting Tyra appear to be the movie being screened in the theatre, but it also represents the internal mental state of the Tyra in the audience. The peach-clad blonde in the back of the theatre is Frida, also played by me, which demonstrates the fluid nature of jealousy in love triangles.”
The video echoes the song lyrics. Showing how Frida is really pointing out that someone who is ready and willing to cheat will do so. The video is inspired by the themes of jealousy, revenge, decadence, and decay from the song. I also love cinema and cinematic music. So it only made sense to shoot most of the video in an old theatre. I also love drag and camp and anything dramatic. To me it isn’t over-the-top. It’s an outward manifestation of how I feel inside. I think to convey those feelings visually to an audience, you have to go all out for a song like this”.
Giving further context into the muse for ‘Frida’, Jutai adds that:
“She was such a beautiful woman and so wild, just like me. Even in the short amount of time I knew her, I knew we were similar. It’s not really her I’m shaming in the song, but rather my ex. Like when I say I would have run off with his best friend, if he had one. In the end – of the story and of the song – I am thanking Frida. For pointing out a world of trouble in my relationship that was bubbling below the surface, waiting for a catalyst to unravel it all. I am thanking her for being that catalyst.”
What’s Next For Tyra Jutai?
Tyra Jutai is one of those rare modern artists who has the uncanny ability to capture any listener’s imagination. If you like the sounds of Jessie Reyez, Lana Del Rey, Amy Winehouse, or Lady Gaga – you’d love Tyra. The Toronto native has created a compelling tone that is as personal as it is universal. Equally captivating troubadour, avant-garde provocateur, and femme fatale.
Don’t believe me? Take a look at the captivating visual below! Let us know what you think here at KAZI Magazine.
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