Diversity and ambition are some of the aspects that can be taken away from the music video and single “Don’t Fold” by Shotta Spence. All of the energy that went into “Don’t Fold” is organic, from the scenery to the people that made the single happen. Moreover, the single was even produced by Kakuyon, a childhood friend of Shotta Spence. Max the Director came through with the visuals; the artist has known him since high school.
Shotta Spence will not be denied!
The song’s meaning comes from the importance of loyalty and the experiences that he has gone through. One thing that Shotta also believes in is unity. The setting for this visual was in Franklin Township, New Jersey, where Shotta is from. He stated that the town “is very diverse” and that these communities should be represented. The video was shot during a powerful protest; throughout the video, the artist is marching amongst the masses fighting for justice.
The future is very bright for the new rap artist. He has had the opportunity to work with one of the most prolific producers in the game, Mike Will Made-It. Therefore, Shotta stated that “He is a genius, I have the utmost respect for him, he sees things in a totally different way. He also once told me when you are making music, think about how you want it to make your move”. It can be noted that he has taken these words and created a sound that is very distinctive and mesmerizing to the ear. Diversity is evident with this visual and single, but the diversity is also evident with Shotta’s entire discography so far. If Shotta Spence continues to bless the hip-hop community with bangers like ” Don’t Fold,” he will be well on his way. Moreover, we expect greater success in the music industry.
Be on the lookout for new music from Shotta Spence and stream “Don’t Fold”!