RushDee aka RushDee Williams is currently operating and the founder of BeGenius Records, an entertainment, management, and publishing company offering services to artists, producers, and songwriters. His goal is to develop the company into a top contender in the hip hop/R&B space. Furthermore, his are set in motion to develop original TV/Film content for major networks.
His next moves also include releasing material from our current roster Djay Cas, and JXLAN who are known for producing BFB DaPackman‘s viral single “Honey Pack” & “Honey Pack” remix featuring Lil Yachty and DDG. They’re working on singles and EP’s of their own that’ll be distributed by BeGenius Records. Along with a project I’m working on with producer Jordan Johnson that’ll be a tribute to Lil Wayne and the record we produced, “Let it all work out” off his album Carter V.
It is his most personal record to date. We’ll be releasing a beat tape titled The Hidden V. Moreover, it will include five unreleased beats that didn’t make it on Lil Wayne’s Carter V. Currently; there is no announcement or release date yet. And last but not least, working on a Stevie Wonder documentary, I’ve partnered with Roc Nations, Law (Supreme Street) to develop. No announcement or release date on that yet either until we get further in development. And ONE more thing, he just partnered with LoopMasters on a drum kit they’ll be releasing soon!
Check out our detailed convo down below!
What city are you from/ Where are you based now?
RushDee: I was born & raised in Saginaw, MI. Home of the legendary STEVIE WONDER. A lot of people don’t know that. I’m currently based in Michigan and my second home, New York.
What is your artist/producer name? What is your real name? How did you get your artist/producer name?
RushDee: Ok, you ready? My artist/producer name is RushDee, my real name is RushDee, and I think it’s safe to say I got my artist/producer name from my parents. Well, actually, it’s a long story behind how I got my name. To make a long story short, The honorable Elijah Muhammad’s brother, John Muhamaad, came to my city in the ’80s. I met my grandfather Herbert Williams Sr. (he was a prominent man, self-made, and often called “the first black millionaire” in Saginaw. My parents met him too, and when my father told him they were trying to have children, but the doctor said it wasn’t possible, he said sure you would and gave “the boy” the name RushDee.
At what point in your life did you decide to pursue a career in music?
RushDee: It was actually four points in my life where I decided to pursue music. The first was pretty young. My introduction to hip hop was “Wild, Wild, West”… No, not by Will Smith (I get that a lot S/O, my boy William Ketchum, was the first to ask me that), by Kool. Moe Dee! The first song I knew the lyrics to. The first song that made me say I want to do that!! I was maybe 3 or 4.
The second time, I was around 10 or 11. I would sit in my room and write songs. Whether rap or r&b, I just knew I wanted to be an artist.
The third time, I was 15 or 16. At this time, I was clean out of school, leaving at 14. Like the typical knucklehead, I went straight to the streets. That was all I knew. One of my best friends (more like a brother, Niderris) also had dreams of being in the music industry. I remember we’d be on the block talking about it but not too much because it’s not a big music scene where I’m from.
RushDee Never Wants To Stop Creating
If you were a rapper, you were a joke. Every night/early morning after we left, we’d call each other and read raps to see who’s was better. One day he said, “man, one day we are gone be in the music industry” I replied: in the music industry?! he said, “yeah.. why not? we can be big as Snoop!” I replied: ain’t no way! That’s dreaming TOO big. He said, “well, I guess you ain’t.. but I am” I replied: Nah, hold up… maybe you’re right. I ain’t getting left behind. I guess we both gone be in the music industry.” We linked with someone who’d become a HUGE reason for us pushing forward and now like a brother, Dame. He was the first person that took music seriously, and he quickly became our first producer.
When I realized I wanted to pursue a music career, I was 19-20 years old. By now, I had a daughter (Kyla) on the way, and her mother had a son (Keon) that was just as good as my own blood. I don’t use stepfather. I say I was the step UP father at 17 years old. Moreover, I remember feeling lost, wondering what the next step for me was. Everybody wants to be rich; everybody wants to be successful, but how?
Yeah, I was financially set at the moment. But that wasn’t enough for me. Knowing my two children were watching me, knowing I couldn’t tell them I graduated school, knowing I didn’t have job experience and couldn’t properly transition into that world, it was that moment I knew this music thing had to happen. No other choice. No, if, and, or buts. IT WAS GOING TO HAPPEN! Now let the story begin…
Has your upbringing played a role in shaping who you are and defining your sound today? If so, how?
RushDee: My upbringing definitely played a huge role in shaping who I am today! I won’t even get too deep into that story because it’s the song that never ends. What I can say is the music I listened to impacted my life more than anything else. I always had a hustler mentality; I listened to thought-provoking music by artists like Jay-Z, Master P, DMX, Pac, etc. Music with passion, music with a hustle to it. That type of music was the anthem to my corner days.
How would you describe your sound to readers who may not be familiar with you?
RushDee: Honestly, I wouldn’t. After honing in on the art of versatility, I pretty much do it all from hip hop, rap, trap, r&b, to pop. I’m inspired by everyone from Pharrell, Timbaland, Dr. Dre, Just Blaze to Metro Boomin, Sonny Digital, Mike Will, and Southside, to name a few. I can’t leave out the R&B/Pop legends like Quincy Jones, Teddy Riley, Baby Face, B. Cox, and Rick Rubin. I’m all over with it.
What was RushDee doing before music?
RushDee: I’ll give you the rapper answer, then the real-life answer.
Rapper answer, dead or in jail (some truth to it, though).
The real answer was learning from mistakes, chasing what I thought were the corrections, and fighting for things that didn’t belong to me. THE WORLD IS YOURS; DON’T SETTLE FOR THE BLOCK!
Who are some of your main musical influences?
RushDee: Everybody I named above, except for legends like Michael Jackson, Marvin Gaye, Teena Marie, Jay Z, Sade, John Coltrane, Stevie Wonder, 50 cent, Whitney Houston, Mary J Blige, Diddy, etc. This list could go on for years, but I’ll stop there because I’m sure I’d still forget some.
What are some of music career goals for the future of RushDee?
RushDee: Aside from myself being a multi-platinum producing producer/songwriter, I have a record and management company, BeGenius Records, with a roster of both platinum and rising producers and songwriters.
My goal is to continue developing the roster, sign new talent, and become a strong contender in the distro/publishing/management space. *Booker T voice* BeGenius is coming for you *****! I also have this crazy goal of getting 100 Grammys before I die. Not for the accolade, but to have 100 sippy cups that double as weapons when the zombie apocalypse happen with how things have been looking these days.
Tell us the name of the project you are currently promoting? What inspired you as RushDee this project?
RushDee: I’m working on so many projects it’s hard to give anyone more notoriety than the other one. Especially when some are in limbo waiting to be announced, so I’ll say I’m excited about EVERYTHING Djay Cas, MeshoThePlug, JXLAN, YoDubb, and ShotByJuma are working on. Those are a few guys on the team that I can’t wait until the world sees even more of what they have in store for the future.
What’s next for you? Are you working on any upcoming projects we should be on the lookout for? Include some dates if you have them.
I’m developing a HUGE project actually with a good brother of mine, LAW (@supremestreet). Some of you may know him as “RocNation Law.” He’s a GREAT producer, pioneer even from New Orleans. We’re developing a documentary on a music legend/icon right now, and I can’t wait until we catch enough traction to announce it properly.
I’m excited about Djay Cas just finalized paperwork for a partnership situation with a prominent audio production company specializing in loops/drum kits. He was able to curate a series of drumkits/loops with some very inspiring producers (myself included), and we’ll have release dates soon, so be sure to follow the wave and stay updated.