Rucci is one of the most promising rappers in L.A.’s new wave. Bringing to life a summer jam with wit and substance, Rucci shares a visual for “La Bamba. Complete with Latin-flavored guitars and snapping trap drums, Rucci draws parallels between the life of a corner fruit salesman in L.A. with the life of a Central American cartel boss on “La Bamba,” illustrating two hustles that share similar characteristics but offer vastly different stakes.
In the video, Rucci dramatizes his metaphor, portraying a fruit salesman who dreams of sipping Don Julio by the Pacific Ocean in Mexico. The video features a cameo from Tako, Rucci’s Salvadorian father who was deported in 2017, capturing the moment of reunion after a two-year separation between father and son.
Rucci started his career as one half of the duo MackkRucci, alongside childhood friend and fellow rapper Sean Mackk. When Mackk passed away in 2017, Rucci soldiered on in his memory, expanding his following and carrying the torch for his friend on several acclaimed solo tapes. In 2018, Rucci made his way into the national consciousness with El Perro, one of three mixtapes he released last year, which featured the massive local hit “Light It Up,” a collaboration with AzChike, racking up over 1 million streams across platforms.