With his co-founded phygital sneaker collection, NXTG3NZ, Platinum recording rhymer Lil Durk hits the ground running as he launches into the tech sphere through the world of fashion. The collection, which stands for Next Generation Z with the 3 symbolizing Web3, is a one-of-a-kind concept that combines physical and digital interactions. In fact, the creative collection stands for Next Generation Z with the 3 symbolizing Web3. it serves a a one-of-a-kind concept that combines physical and digital interactions.
What Is The 720?

As many may know, Lil Durk, has a passion for fashion and fresh kicks. As a result, he has been seen on the runway with Amiri amongst other fashion pop outs. Now he’s taken his love and passion of fashion to a new level with NXTG3NZ. NXTG3NZ is a one-of-a-kind and innovative concept that mixes fashion, technology, and entrepreneurship. The collection’s crew is made up of top creatives. As well as music and sports executives. To create a sneaker that captivates clients and their concepts between these industries with ease. They are working hard to ensure that the sneakers are not only stylish but also of great quality.
Lil Durk x NXTG3NZ Is The Next NFT Best Thing
Here’s the kick – no pun intended- the physical sneaker can only be obtained by purchasing the NFT. Making it an exclusive experience for sneaker collectors and aficionados alike. As well as a leading project in the Phygital space. Lil Durk’s move into the tech space through NXTG3NZ, showcases that he is embracing his entrepreneurial side. With venture funds and large companies already showing interest. In fact, Adam Weitsman, a prominent billionaire figure in the recycling industry and mentor to Lil Durk was gifted the first pair of physical sneakers.
Jessica T. Chin, CMO at Algorand Foundation, former WhatsApp and Nike marketing leader, speaks on the new sneakers.
“NXTG3NZ is built on Algorand to bring real value for Lil Durk’s fans. As the pioneers of scaling blockchain infrastructure, we are thrilled to partner with Lil Durk as a platform for change and creativity. Algorand continues to enable real world utility connecting both physical and digital worlds”
The Algorand blockchain will support NXTG3NZ. The collection will be a public mint, first come, first served. The project is designed to disrupt the traditional sneaker industry and provide a one-of-a-kind experience for both sneaker and technology fans alike. The future of NXTG3NZ appears bright with the help of the Algorand blockchain and its outstanding team of executives.
Overall, the popular partnership is receiving praise as it is gaining traction and global attention from sneaker-heads! Don’t believe me? Stay stylish here at KAZI Magazine for more updates on fashion, music, and most of all – Lil Durk! Lastly, let us know what you think when you cop a pair!