Hip Hop hitmaker K Camp is hailing from the ATL, returns with his most recent release, “Pretty Ones” featuring B-Lovve. In collaboration with TikTok, “Pretty Ones,” combines a hard-hitting trap beat with a catchy sing-song cadence that serves his signature melodic flow. As a result, it is an undeniable bop. Made up of all the makings of a viral smash hit with the support of social media powerhouse, Tik Tok.
For the brand new banger, K Camp and B-Lovve bring the baddies out of the Bronx to shine light on their new Jersey Club-inspired sizzling single. The newly indie artist returns to unleash the remaining raved records in his vault with a slew of timeless tracks spanning over a decade. Camp returns more creative than ever in his first installment since leaving his previous career-long label deal. In doing so, he enlists the help of booming Bronx-bred rhymer B-Lovve for the bouncy banger.
His hot hit appeals to a wide range of audiences, from the ladies to the streets. “Pretty Ones” provides a significant statement. That despite being in the game for over a decade, K Camp can still kicking it with the “cool kids”. He enlists one of the hottest hitmakers from one of the hottest musical hotspots, B-Lovve. In doing so, he infuses the dance-friendly drop with his trademark braggadocious Bronx Drill grit. He drops his raspy Bronx bars over the lighthearted Jersey Club production. It’s especially appealing because many of his hits highlight him breaking away from his usual drill lane to experiment with different productions. B-Lovve also brings Camp back to his hometown of Courtlandt for the visual. For the Creed and Spike Ree-directed video, he and the cast of “pretty ones” perform their best Jersey Club dances in switched scenes.
The trendy Jersey Club-influenced track is built around an infectious beat. Production provided by Cashmere Brown & Dinuzzo, capture Camp’s silky smooth sound, subtly serenading listeners with light vocal sample and bouncy baseline backdrop. His concise bars, combined with his catchy cadence, captivate the masses’ hearts and ears.
K Camp Hits The “Lottery” Again With “Pretty Ones”
“Pretty Ones” is a follow-up to K Camp’s previous single, “Lottery, (Renegade),” a mega TikTok hit. Which was one of the first songs to start a trend of dances inspiring users worldwide. K Camp describes the partnership with TikTok through SoundOn as a “full circle moment”. With a tremendous amount of synergy and the perfect launching pad for success. SoundOn allows artists to connect with both loyal and new audiences. As well as manage their projects in a way that is tailored to each individual artist release. When speaking on the new collaboration, K Camp goes on to say:
“ I’m finally independent and excited to be doing this direct deal with TikTok. It feels like a full-circle moment. I want the world to finally see me as a businessman, entrepreneur, as well as a superstar”.
K Camp recently signed a distribution deal with TikTok’s SoundOne, a platform that allows artists to pre-release music before its official release. The Atlanta artist delivered his first offering under the new partnership. A Jersey club-influenced track titled “Pretty Ones,” last Friday (Feb. 10th). The fast-paced instrumental serves as the perfect backdrop for his signature playful flow on the single.
Furthermore, formerly signed to Interscope Records, K Camp has received raved recognition. Moving the masses through his music, Camp has several Billboard charting singles as well as having received BET Hip-Hop nominations. For example, his 2019 single, “Lottery (Renegade)” gained global notoriety. K Camp is also an alumni member of XXL’s Freshman Cover class and named by Rolling stone as an “New Artist You Need to Know”. Get familiar with this trailblazing talent here at KAZI Magazine! Lastly, let us know what you think.
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