Capturing the hearts and ears of fans worldwide is none other than 21-year-old Miami indie pop artist and TikTok viral sensation, Jiubel. Staying in the spotlight, Jiubel releases his infectious new single “Scooby Doo” courtesy of FADER Label. It’s a fast-paced offering that tells the story of love testing our boundaries. As for the production, it’s bursting with frenetic percussion and complimentary low-key, resonant strings. In doing so, the production lays the groundwork for a song that evokes the feeling of fleeing a situation that is driving you insane. While also displaying a more raw side of Jiubel with lyrics like: “You say I’m out of line / Girl don’t f*ck with my head / What you do should be a crime” from the new single.
“Scooby Doo” follows up his previous popular single, “Notice Me”. In addition to serving as the second single from the aspiring artist’s highly anticipated debut EP, which is set to be released in the fall of 2022.
Jiubel creates colorful indie pop that is punctuated with undeniable charm. With fan favorite singles like “Willow’s World” and “Wasted N Laced It” as Jaebanzz, the Dade County native is back with his newly rebranded project, Jiubel. Returning to steal hearts with his commitment to the flow and confessional lyrics we all know and love! With over 2.4M followers and counting, the viral Tik Tok musician is known for taking Gen-Z prompts of bizarre situations and turning them into quick songs with his unique wit and humor.
To no surprise, his trendy track “Scooby Doo” serves that significance and follows suit. After being challenged by one of his followers to create a full song using a cartoon running effect reminiscent of the Scooby-Doo scatter sound, Jiubel took the reins and delivered. As a result, he demonstrated his immense versatility as an artist as well as his dedication to involving his fans in the experience of his music making process. This is a concept that distinguishes the rising talent from his peers.
Jiubel envisions himself as an artist who can spread love around the world in a way no one else has before, using dark humor to make light of difficult situations. The Gen-Z concept which has been fully embraced through social media. Jiubel is impacted by some of the most influential and versatile artists of this generation, such as XXXTentacion and Juice WRLD. Two artists who had the innate ability to bring people of all backgrounds together through the power of music.
THE RISE & EFFECT OF JIUBEL
Born Jiubel Rodriguez to Cuban immigrants, he was raised in a Spanish-speaking household that encouraged his creative side: “They let me be who I want to be”. Growing up surrounded by classic rock and reggaeton, he found musical heroes in Lil Uzi Vert, Trippie Redd, and Juice WRLD, the latter of whom he considers his greatest influence.
“I love the beats that he chose…He was a rockstar with a style of his own. I want to be just like that”. Jiubel says about the late rapper.
Moreso, Jiubel aspires to be a generational pioneer in this regard. Bridging the gap between genres to create relatable music that the entire world can enjoy. In fact, Jiubel goes on to explain his goals as an artist.
“I want to be known as an artist that is able to spread love throughout the world in a way that nobody has ever done before. My TikTok might be filled with dark humor, but I hope that it allows me to make people feel less alone as they’re going through tough times. Through my music, I hope to spread love in a different way; the Jiubel way.”
GET FAMILIAR WITH THIS TRAILBLAZING TALENT
Jiubel is an artist to keep an eye on as he continues to create a world in which he encourages listeners to tap into their emotions through his authentic, welcoming presence. Jiubel’s story as an artist began the summer after his sophomore year of high school. He recalls being suspended for failing to attend a SAT prep class and goes on to share his story. Instead of attending school, he educated himself and wrote his first song.
“I got grounded and my dad’s laptop had GarageBand on it. I said, ‘fuck it,’ downloaded a beat and made my first song. I played it for my dad later and he said ‘oh shit, this is good”.
Since, Jiubel has finally found himself with a refurbished sound in the spirit of Post Malone and the Rex Orange County’s of the world. He’s rebranding his artist project to start a new chapter and really leaning into his influences. He remains true to himself as a musician, after gaining major traction on SoundCloud with over two million cumulative streams and counting for early, bedroom-produced singles and a Hip Hop Nation premiere.
“I still have work to do, I still haven’t found myself completely as an artist. I want to evolve throughout my career. I’m just another regular kid making music, pursuing my goals. And I want everyone listening to know that if they put their mind to it, they can do this too.”
Wherever he goes, he wants people to know that all of this is attainable for them. For now, let’s catch up with the creative crooner here at KAZI Magazine. Take a look at our dope interview as we had the opportunity to chop it up! But, first be sure to press play below on his two trailblazing tracks!
- Hey Jiubel! Thank you for taking the time out to speak with me today on behalf of KAZI Magazine! Let’s jump right in — bring us back to the basics of who Jiubel is and where it all began for you…
“My musical endeavors began at the peak of the SoundCloud era around 2017. During this time, there was a big rise in SoundCloud artists amassing large cult fan bases and changing the typical rap style we’d seen in previous years before. Growing up, I was surrounded by music, so I always felt connected to it as cliche as it sounds. I started taking guitar lessons at the age of 7, and played Guitar Hero for hours on hours. The boom of SoundCloud only persuaded me to pursue what I already knew I had in me”.
THE ARTISTRY OF JIUBEL
- What’s your creative process like?
“My creative process is very natural. I let everyday occurrences inspire me, whether it be the strangers I encounter, movies I’m watching, video games I’m playing, or anything of that nature that guides me to the feel of a song. I don’t force myself to make music, I like to think that I let the music come to me. If I feel like it, I’ll do it, and if I don’t feel like it, I won’t. Instead, I try to focus on enjoying it and having fun with the creative process rather than forcing myself to digest it”.
- At the young age of 21, you already have accumulated an expansive fanbase with a growing discography. At what age would you say you began pursuing your passion professionally?
“I actually started making music on Garageband when I was 16, but began pursuing my passion professionally and really diving deep into things when I was about 18 or 19”.
- Who or what would you credit as your musical inspirations?
“I don’t think I can give credit to one specific artist as my inspiration, because I’m deeply touched by those who came before me. I’m inspired by various artists across different genres who mastered their craft and brought their sound into this world unapologetically. Underground or mainstream, I carry a piece of their artistry within me. Artist’s before me are who gave me my musical inspiration, and I hope to do the same for artists to come. So in summary, I can’t point to one artist and say they caused a spark within me, because every musical genius I’ve come across has added to the flame”.
THE ARTISTRY CONTINUED…
- As an indie pop artist who grew up surrounded by Rock and Reggaeton, you have a versatile musical taste. If you had to choose, which genre would you say is your personal favorite and why?
“Though it sounds nothing like my music, my favorite genre is reggae. Specifically Jamaican reggae. Growing up, my dad would play Bob Marley records all day long, and I guess this may be the reason why it has such a special place in my heart. I like the Caribbean feel of it, being Caribbean myself. It’s my nostalgic feel good music”.
- Being a Cuban-artist who is bilingual, can we expect to hear crossover collaborations in the future?
“I definitely want to dive into the Latin music world as my music career progresses. I have many plans and ideas to bring to the Latin world in the near future, so I’m pretty excited and I hope all my supporters anticipate it and support it”.
- You recently released your trendy track titled, “Scooby Doo”. Could you let us in on the inspiration behind it?
“To be honest, there’s no intellectual thought or inspiration behind Scooby Doo. When I first heard the beat, I immediately liked it, so I feel as if the lyrics came naturally. It was truly just inspired by my musical inclinations. I wanted something fun and catchy. Unlike “Scooby Doo”, I have a song coming out soon “End of the World ”. It was heavily inspired by different sources and the deepest of my thoughts and experiences. I can’t wait to share that one with the world!”
- Dope! That’s amazing and I’m excited for it as well, as I’m sure your fans are also! Utilizing your music to inspire the world. Have you thought about using your platform as an artist to maybe become a motivational speaker for the youth also?
“I’d like to be someone the younger generation feels they can confide in and find answers in from my existence. Also, I’d love to become a motivational speaker for the youth. As I believe they are the future and need a space to feel heard and accepted. Especially in a world that constantly belittles their feelings. I’d like to be the person I needed growing up. So I’m always looking for a chance to spread motivation and hope for them”.
- In fact, the new record comes courtesy of FADER Label. Could we expect a visual to accompany the amazing audio as well?
”I totally want to bring a music video to this song, I definitely have a vision for it that I’d love to bring to life. Whenever my label is ready, I’m ready as well! I think it’d be awesome”.
- Being a viral sensation on Tik Tok, how important is it to you and other fans to the platform to promote themselves and their music?
“Promoting yourself is the most important thing you can do for your music (or any craft in general). Promoting myself and my music is the only reason I even have the opportunity to answer these questions. You never know who will see you or who you can reach through promotion – so don’t focus on what anyone will think and put yourself out there”!
What’s Next for Jiubel?
- Additionally, what’s next for Jiubel?
“What’s next for me? I’d say great things. I’m practicing perfecting my craft everyday and coming up with new sounds to bring into this world. I have many projects I want to venture into, so I hope you all stick around to see. I believe this is only the beginning, and I’m ready to take it to the next level”.
- Lastly, is there a message that you’d like to leave with fans?
“If I could tell my supporters anything, it would be a genuine, from the heart, thank you. I’m glad my music has connected us and you’ve found some sort of pleasure in that. It means that world to me. I’m forever grateful they go out of their way to support me, especially when you compare it to the sea of hate we live in. They go out of their way to show me love, and that is enough for me. That alone is what really gives me motivation to keep going. They are the only reason I’m seeing out my dreams. I want to let them know there is nothing in this world that is impossible. No matter who you are or what your background is. Also, that I love them and will forever be thankful for them. One fan or a million fans, I’ll never take them for granted”.
CONNECT WITH JIUBEL ON SOCIAL MEDIA: