Hustle Sold Separately was originally founded by Michael Luster in 2020. It has since been making a splash in the urban streetwear marketplace every sense with its iconic logo and Teddy Bear mascot. Originally the brand focused on men’s clothing to give men apparel including graphic t-shirts, hoodies, sweats, and activewear. Since then the brand has added a women’s line and released its sub-brand Millionaire Men’s Club. The motto behind the brand is, “The dream is free but the hustle is sold separately” and can be felt through the collections that offer a similar, hustler’s mentality.
The company is inspired by the original urban streetwear companies like FUBU and Billionaire Boys Club. By paying homage to their dynamic approach to aesthetics, with bold colors and internationally recognizable graphics. Often shortened to “H$S” the brand is known for its vibrant colors, bold graphics, and iconic Teddy Bear. H$S wants to be the leading destination for urban streetwear for both men and women. The rumors of streetwear’s death in the clothing industry have really been a driving factor in making sure this brand fills the void left by other streetwear companies.
Urban Streetwear’s second act is sure to be more sought after than the first. In 2020, urban streetwear’s story played out in the house rather than its namesake, the streets. With the youthful Gen Z interests and tastes streetwear will definitely see a sustainable makeover that reflects the habits and values of our younger cohorts. H$S will be adding a Denim Collection in 2021 to the brand to be able to capture all of the new urban streetwear fanatics. Distressed Denim will be making a huge splash in the urban streetwear scene and H$S is here for it.