Hd4president – whose hit “Touch Down 2 Cause Hell (Bow Bow Bow)” became a viral sensation on TikTok – has found joy on the streets of Baton Rouge. His city has long had a rich lineage of rap superstars, producing generations of successes like Kevin Gates and Boosie Badazz (both of whom have offered him mentorship and advice). His forebears have made careers off of poignant tales of life in their neighborhoods, but HD intentionally decided he’s ready to move past the pain in his music while still revealing a depth to his lyricism that transcends viral fame.
On his 2021 album, “To Da Max,” he uses his traumas as stepping stones to the triumphs he raps about on his latest album offering, “Find My Way.” The latter finds HD continuing his grind with optimism and pausing to celebrate his reputation as both a rapper’s rapper with street cred and a singer with a flair for anthemic shout-along hooks. His music effortlessly walks this tightrope, demonstrating his knack for both colorfully flexing one-liners and arena-ready choruses. Hd4president’s hustle continues with the release of his latest singles “Rollin” and “Big Booty” via Motown Records.
We sat down with Hd4president earlier this month and discussed his background, viral hit, and newest single:
Q: Tell us about your background? What got you into making music, and how long has music been a part of your life?
A: Music has been a part of my life since I was born because my whole family did music. My mother and two of my aunts used to sing and lead the choir. My uncle also did music, and me and my cousin used to do music together, so it runs through the family. My brother actually plays the guitar and the piano, so it’s really been a part of my life, all my life. I got into it because I loved New Edition and The Temptations when I was a kid, and Tupac and Cash Money Records, so I started making music myself.
Q: Let’s talk about your big hit, “Touch Down 2 Cause Hell (Bow Bow Bow).” What was the inspiration behind the song?
A: That song was inspired by my other hit record “Can’t Stop Jiggin,” which is at the beginning of “Touch Down 2 Cause Hell.” That’s how the record came about. We used a record that was already blowin’ up (it did like 20 million streams) and created a new record that went viral.
Q: How did it feel when the song took off and reached the Top 30 at Urban Radio with 20 million-plus streams and inspired nearly 2 million TikTok creations and 2 billion views? Did you ever expect that to happen?
A: It was amazing. It was a blessing to hit those type of numbers without trying. I made a regular video on Instagram and the kids took it to TikTok. The next thing you know, there were 5,000 video creations every 10 minutes. Hearing it on the radio over and over…One of the best feelings ever, when you always dreamed of achieving those things.
Q: You just released a new single “Big Booty [feat. DJ Chose].” Can you give us some background on this track and the inspiration behind it? Is it a similar sound to what you’ve put out so far?
A: I linked up with DJ Chose and wanted to make a record like the records he’s known for. I wanted to get on his level and make something that fit his style. It’s different, but it’s catchy. Him and Beat King inspired the song. Chose and Beat King are two cats who always reach out and are always supportive, so shoutout to them.
A: On the Find My Way album, my personal favorite would probably be “Pray For Me.” One line from that song when I say, “I can’t be your man, the needs don’t meet, but still you can always lean on me,” I think that line kinda’ deep because some women I’ve dealt with in the in past feel like it’s easy to come back in my life now that I’m where I’m at. I feel like that line says a lot about where I’m at in life and beating trials and tribulations. People who didn’t believe in me and want to come back around. “Pray For Me” is a song to let you know, sometimes you just want someone to pray for you too.
Q: Do you have anything else on the way? What should we look out for next?
A: I have something on the way. My new project called Too Legit To Quit is dropping soon. I have some bangers on there, so be on the lookout for that.
Q: What impact do you hope to continue to make in the music industry?
A: Representin’ for the ones who don’t really get a shot. A lot of us come from small places and don’t have the connects that others have, so it’s hard for us to get our foot in the door in this rap game. I feel like I’m breakin’ down barriers and showing that it can be done. Ain’t nobody believe in me, and even once I went viral, they still didn’t believe in me. So for me to still be going up…my new song heading to top 30…nobody seen it comin’. I just want to inspire people of the next generation to always bet on yourself. If you believe in something, you go get it.