If you’ve never heard of the Woodville in North Island, New Zealand, you’re not the only one. The town contains roughly 2,000 people and buzzing beatmaker Seph Got The Waves is one of them. “I am from such a small country in an even smaller town,” Seph talks about the seemingly unlikely chance of the rest of the world hearing his sound.
Seph may just now be getting his breakthrough in the hip-hop genre, however, he’s no amateur when it comes to producing. The 24-year-old has been perfecting his craft for years, with countless production placements on the works of Jay Sean, Juice WRLD, Quando Rondo, and plenty more.
Most recently, Seph produced the majority of buzzing Mobile rapper NoCap‘s latest project, The Backend Child. The 14-track offering contained features from Quando Rondo, OMB Peezy, and Rylo Rodgriguez. The project arrives right off the bat of his placement on Plies‘ “I now When Ya Lyin'” and BlocBoy JB‘s “I Used To.” Seph is certainly not new to this.
Malc: Who is Seph Got The Waves? Where are you from and what sets you apart from your competitors?
Seph: I am a 24-year-old producer/guitarist from a small town called Woodville, in New Zealand. I’ve only been in the game for a year and a half but my guitar skills set me apart from everyone and I was quickly becoming a sought after guitarist especially in the Atlanta music scene.
Malc: How did you get into guitar?
Seph: It’s a funny story, I always wanted to play the drums and my mom always wanted me to start guitar lessons but I was always too stubborn and never gave it a go. But when I started High school (14 years old), my friend taught me smoke on the water. I quickly realized I was a natural at it and picked everything up super quickly. I got obsessed with it and haven’t stopped playing since!
Malc: Who were your musical influences growing up?
Seph: When I first started playing guitar, I was learning songs from Guns N Roses, Metallica, Blink 182, and more so it was very rock based. Therefore the first six years of my playing was solely rock and metal music. It wasn’t until 2015 that I started making beats and listening to more RnB, Hip-Hop and Trap music.
Malc: I remember you talked about being one of the most sampled guitarists out. Can you explain, how you got to that point?
Seph: Consistency! I was lucky to have a producer called Beezo give me a shot, and once I started working with him, I became a part of his circle of producers and artists and they all loved my work. I was consistently sending guitar samples to all of them and over time, my platform has grown and I am now working with some major artists.
Malc: Recently, you landed a production placement on Quando Rondoʼs “New Ones.” How did that come about?
Seph: One of the producers I work the most with is Vicasso. He is super talented and we work together extremely well. He sent the beat to No Cap, who we have a pretty close relationship with. We produced the majority of his debut mixtape that is dropping soon. No Cap decided to get Quando Rondo to jump on the beat and they recently released it on his latest tape.
Malc: Do you remember your first major placement?
Seph: Yes, my first major placement was a Juice WRLD and Lil Tracy song called “Play Fair.” I woke up one morning to DMs on my Instagram saying they heard my tag on the new Juice WRLD song, and I had no idea what they were talking about. Turns out it was a collab I did with YK from 808 Mafia. The song was only out for a few days before being taken down due to label complications but hopefully, it will be re-released in the future.
Malc: After that, was it easier to land production on major releases?
Seph: I definitely got a bit of clout from it but it didn’t necessarily make it easier to get more major placements. What it did do though was make other producers take me more seriously, therefore many more opportunities were presented.
Malc: Just to name a few, who are your previous collaborators?
Seph: This is a really hard question because I have collaborated with so many different people it’s not even funny. It would be well over 100! Some of the bigger artists I have placements with are Gucci Mane, Jay Sean, Gunna, Juice WRLD, Lil Tracy, No Cap, Quando Rondo, Money Man, DC the Don, Jacob Lattimore, Trevor Jackson, and Bloc Boy JB.
Malc: Lastly, what artists would you love to produce for?
Seph: I would love to produce for Post Malone, Chris Brown and Justin Bieber in the future.
Malc: Is there anything else you want to say?
Seph: I just want to say how thankful I am for the opportunities I have been given. I am from such a small country in an even smaller town! Woodville has about 1500 people and absolutely no such thing as a music scene. So to be able to make music still being here, work with some of the biggest names in the game and doing everything online is incredible and unheard of. So I am forever grateful to everyone who helped get me to the place I am today including my parents, family and all of the producers who gave me a chance when I was just a nobody kid trying to make it big.
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