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Future Launches “Life Is A High” Streetwear Line

This summer, Future topped Billboard charts thanks to his album “High Off Life.” In efforts to keep the momentum going in an upward direction, Future unveils his clothing line “Life Is A High.” First seen on the high fashion site, WWD, the collection represents a celebration of his journey as an artist. Artists like DJ Khaled, can be seen on Instagram receiving items from the line, because it also represents showing appreciation to family & friends, that’s been supportive along the way.

“Life is good… It’s a blessing to wake up another day and have the chance to better yourself. It’s easy to forget that with all the madness happening in the world. I want this collection to remind us we can still be high off Life. The colors, the fabrics, the artwork all represent this concept with comfort.” – Future

The streetwear line, “Life Is A High,” is a style reflecting being conscious of the moments in life that mean more than we often realize. This holds, especially now, with the social climate we are facing together. Amid injustices and a pandemic, it’s important to cherish the small things (family, friends, Life, small accomplishments). Future and his creative team (led by Fred Foster) wanted to incorporate that messaging on the designs. Everything from the colors down to the fabric represent being comfortable in one’s skin and maintaining an inspiring optimism about the “future”. The official shop date is now!

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“I’m obsessed with giving the audience something they don’t see coming.” - Jordan Peele

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