A few years ago, the music industry was disrupted when streaming services changed how people consume and pay for music. Now, with the growing popularity of NFTs, musicians can monetize their work without working with a major record label. Anuel AA, the Puerto Rican rapper and singer who’s often credited with popularizing the Latin trap subgenre, has launched a new collection of NFTs. A renowned industry leader, Anuel’s move is indicative of an emerging trend in which musicians are using blockchain technology to monetize their work, which is an example of how the industry is embracing new technology.
While this will be Anuel’s first foray into the NFT world, he is working with veterans in the industry. One of them is Duquan Brown of Future Media and Carrie Lyn of The Creative House. These experts have worked on successful NFT collections before and cumulatively bring years of experience in media, marketing, and project development. José Gazmey, Anuel’s father and the former vice president of the Puerto Rican division of Sony Music Entertainment’s A&R department. Other members include Jofre Cruz of Entertainment Architects, With this project, Anuel seeks to create a community of NFT enthusiasts and fans, give back to society, and create a legacy for future generations.
As one of the first Latin artists to launch an NFT collection, Anuel is once again paving the way for others. The rapper’s latest project will include physical assets and exclusive real-life experiences such as limited-edition merchandise. Project holders will also enjoy exclusive access to album release parties, studio visits, listening sessions, and more. 5% of the proceeds from this project will go to Anuel’s non-profit in perpetuity, contributing to his philanthropic efforts for the next generation.
Since beginning his professional career over a decade ago, Anuel has done a lot to pave the way for other artists. Though he grew up listening to salsa and hip-hop music, he felt he could do more with his talents, experimenting with different genres until he found his niche. Despite facing a few challenges along the way, he remained steadfast in his goal and pioneered a new kind of music. As the sound flourished, so did Anuel.
Over the years, he has released hit songs that have dominated numerous charts. His three studio albums were all hits, dominating the number one spot on the Top Latin Albums chart for weeks on end. Anuel has also contributed to other successful projects and snagged top positions on Billboard’s Top 100 Artist list. With a loyal audience of more than 28M followers on Instagram and 21M subscribers on YouTube, his songs have had thousands of downloads and millions of streams on different platforms. His authenticity and innovation continue to draw new fans every day, and that’s one reason Anuel wants to leave a legacy.
His NFT collection’s launch will coincide with his next world tour, where Anuel hopes to meet more fans globally. Anuel’s dream is to inspire more people to remain true to themselves, chasing after their dreams no matter the obstacles they encounter on their way. As his project grows, he hopes it will impact more lives in the future and remind them that persistence pays.