Skullcandy just launched a dope campaign centered around music, culture and board sports. Their 12 Moods campaign is intended to showcase the variations of moods that we feel when listening to music. Each month, the campaign will consist of colors, collaborations with artists, athletes, and exclusive product drops.
Remarkably bringing in women’s history month, DC’s very own Rico Nasty is the first artist to be highlighted , alongside pro skateboarder Jenn Soto. Both women are the epitome of boldness which is this month’s theme. The color orange perfectly reflects it as well, an exceptional job done as the campaign’s first release. The Initiative features exclusive content from both artist and athlete chosen each month.
Chief marketing officer, Jessica Klodnicki spoke about the initiative, saying, “ To us, music is all about feeling and nothing affects our moods like music. The ’12 Moods’ initiative is our unique way of celebrating those moods with Skullcandy fans.”
This month’s icon, Rico Nasty has showcased her boldness through her music with lyrics like “Thank God I ain’t have to smack a bitch today” and Soto’s journey to becoming pro skateboarder exemplifies nothing short of boldness. As the initiative continues, skullcandy will unveil each color, artist and athlete with the rest of their moods “Elevate” ,“ Fresh”, and “Empowered.”
Keep an eye on skullcandy’s website and social media, for the latest on the “12 moods” campaign.