SCAM "Pleasure": Reykjavík Duo Share New Single With Bríet

By Cole Ashby, November 7, 2026

What's out

SCAM released "Pleasure," their third single, on November 5, 2026, via Waxwork Records. The track features Icelandic pop singer Bríet, and Apple Music lists it as "Pleasure (feat. BRÍET)."

SCAM is the electro-pop project of Icelandic composers and producers Herdís Stefánsdóttir and Salka Valsdóttir. Their Bandcamp calls it "the multilayered, high intensity electro-pop project" of the pair.

The video

The official video is on SCAM's YouTube channel. It was directed by Ágústa Ýr, whose previous collaborators include Kim Petras, Sudan Archives and Remi Wolf.

SCAM featuring Bríet: "Pleasure" (official video)

In the clip, Bríet comes home from work and moves through ironing, brushing her teeth and making a chicken dinner with a blank expression. Behind her, SCAM make a mess, dance and start a pillow fight. As the video goes on, she is pulled into a world that feels freeing, childlike and scary at once, and reluctantly accepts.

What SCAM say

The duo describe the song as a manifestation of fearlessness, about the moment of standing at a crossroads of major change. "I think Pleasure has a very specific electric quality to it that resembles the butterflies you feel in your stomach as you embark on a new journey in life," SCAM said. "We were constantly getting goosebumps when we were writing it, which doesn't sound very humble but it's true!"

Live at Iceland Airwaves

SCAM play Iceland Airwaves on November 6, where they will debut "Pleasure" live on stage with Bríet.