King 810's "Simulacra Simulating" Video Is Out

By Cole Ashby,

Blue-tinted artwork of a woman and a man face to face, a cabin in the trees behind them, and Simulacra Simulating written in script below
Artwork: SIMULACRA SIMULATING / King 810

King 810 has posted an official video for "Simulacra Simulating," out November 13, 2026. The video is on the band's YouTube channel. The Flint, Michigan, group, formed in December 2007, is also preparing La Grande Mort or Silence of God, due November 27, 2026.

What Gunn says the song is testing

"'Simulacra Simulating' is about testing that theory against the one thing that refuses to be fake: What it actually feels like to love someone," frontman David Gunn says in the press release. "Everything around us might be a copy of a copy." He adds, "If Baudrillard's right and none of this is real, then love is the glitch. It's the one thing hyperreality can't actually simulate."

The theory in those lines is the one Gunn attributes to Jean Baudrillard. Gunn has been the band's frontman since that 2007 start. The debut studio album, Memoirs of a Murderer, came out in 2014. Apple prints the new song as "SIMULACRA SIMULATING." The single is on Apple Music and at the band's official site. The release frames the forthcoming album as a counterpart to 2016's La Petite Mort or a Conversation with God. That 2016 record is the reference point the new album is being set against in the announcement. The press release says the new album was made in Flint with the current lineup.

King 810: "Simulacra Simulating" (Official Video)

King 810: "Simulacra Simulating" (Apple Music)

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