Swagger Rite and Roy Wood$ drop the official video for their smash “Drugs & Love”. The synth-heavy, moody new track adds to Swagger Rite’s eclectic body of work. The video also serves as the directorial debut for OVO Sound’s Roy Wood$. The Toronto rappers join forces with producer DIMI, creating a song that elicits a vibey, hazy feel with their signature hometown sound.
The video, filmed in the outskirts of Toronto (Kawartha Lakes) and edited by Zac Facts (Jessie Reyez, Wiz Khalifa, Future), is a cinematic take on the duo hallucinating about having a mysterious house party in a secluded forest. The 23-year-old, Toronto native, Dragan Andic, who directed the video alongside Woods, ups the trippy visuals with fast-paced shots, set in a winter wonderland of glass mansions and models.
“It was great to have my brother Roy as a co-director on this. It made the project more special.” – Swagger Rite on new video
Ever the chameleon, Swagger Rite continues to push and explore the boundaries of the genre. Keeping fans and critics alike on their toes for where he may go next. This record is expected to be featured on Swagger Rite’s forthcoming EP, The Detour; slated to release by the end of Q1.