This guy really doesn’t stop working. Keenon Rush, the intellectual socialite from the ATL, is back again with a video for single “Run It Up.” In the past where there’s been a lot of gimmicks and humor, all the flashiness is stripped down for this purposeful and stern look. He’s determined to get where he aims to be, and it’s not to be taken lightly.
Featuring direction by Bryce-Thomas Hoogland (@brycethomashoogland) and cinematography from Samuel Laubscher (@hotairhenry), Keenon turns Cherry Hollow Farms into his sanctuary. They make use of the angles so he can flex the beard (jealous) but there truly isn’t a single game being played here.
Even when he sings on the hook a bit, there’s a fierceness about this that quickly gets you back on track. The thumping production from Ryan Little complements the relentless flow Keen uses throughout the track. Their chemistry built from being peers at Wake Forest is on full display.
This follows up visuals for single “Can’t You Tell” and “All That I See” with Chryverde and BabyG. Just more indication of how hard Keenon works, and how creative his mind can be. Shoutout to the team as well. Check out “Run It Up.”