Aurora Anthony is a distinctive multi-hyphenate recording artist from New York City. Furthermore, applying the pressure for New York City with his boundless art, rapper and fashion muse Aurora releases his first music offering of 2021, “Cartier” joined by a music video premiered by FLAUNT Magazine.
The new single “Cartier” is a braggadocious summer jam. As Aurora‘s distinct gruff baritone flows over the spacey beat he flaunts, “Used to drive Hondas, I took you from Hummers / Now you in Audis and ‘Raris this summer.” Therefore, the cinematic black and white video which pairs with the song was shot by Jonah Schwartz. It captures Aurora recovering from battle with flashy resilience as his signature wolf imagery peaks through the shadows.
Stream “Cartier” by Aurora Anthony HERE via Heavy Sounds Lab.
Of the song and video, Aurora Anthony says, ““Cartier” is a vibe. Moreover, it’s like a song that could start a playlist at any function. People have been telling me I’m too humble and it’s time to turn up. So “Cartier” is kinda my answer to that criticism like “OK lemme talk my shit then”. Furthermore, I’m always focused on what’s next so it was fun for me to take a sec and flex a lil on how far I’ve come and the fly life I get to live.
The video is meant to show that uphill climb. It’s part of a longer short film where I get beat the f*ck up – literally, I fought a boxer in the basement of an old building. The whole visual is minimal on purpose – black and white, and no drip for once, ha, just me in an undershirt and jeans. Lastly, I wanted people to hear my words, focus on the way the song makes them feel. No frills kinda thing. Raw. Me.”
Check out the minimalist HD clip below!