Know your value, then add tax. Don’t ever let anybody tear you down if you know you’re a king. Sumter, South Carolina’s son YPC London dropped off uplifting single “Worth It” featuring LaxRancho this weekend, and it’s got me walking with my head held high.
The 18-year-old combines choppy, galactic vocals over a piano-laced trap beat to curate a true sonic experience. The sounds get you going, but his story of his come up, loyalty and work ethic are what hit you in the feels. He truly brings you into his mind and his world, and Rancho only emphatically puts a period on the message. Though perhaps an exclamation point would be more accurate.
You get so caught up in it, and then three minutes and 20 seconds pass. Thankfully, we’ve got the repeat and rewind buttons. Whatever your preference is. For London, it’s all about the reach. Inspired by A$AP Mob and Kevin Gates, he’s pursuing this because it’s his calling. Stints in boarding school after behavioral issues lead him to expressing himself through song, and what began as therapy could very well become what takes him to the top.
Check out “Worth It,” it’s worth it.