The MTV Video Music Awards (VMAs) is one of the most anticipated nights in music, known for its electrifying performances and iconic moments. This year, Burger King is adding a refreshing twist to the event with the introduction of its newest beverage – Frozen Pink Lemonade. And who better to star in the short film promoting this drink than the multi-platinum Grammy award-winning Dancehall superstar, Sean Paul?
A Fiery Summer Cools Down With Frozen Pink Lemonade
After heating up the summer with its recently-launched Fiery menu, Burger King is cooling things down. The playful juxtaposition of fiery and frozen highlights Burger King’s commitment to offering something for every taste. Starting August 29th, Guests nationwide can enjoy the deliciously refreshing and sweet yet tart Frozen Pink Lemonade.
The Perfect Venue For A New Frozen Drink
The VMAs are known for their vibrant and dynamic atmosphere, making it the perfect venue to showcase Burger King’s new Frozen Pink Lemonade. Pat O’Toole, Chief Marketing Officer of Burger King North America, shares his excitement about this collaboration.
“We’re excited to be the frozen drink of the VMAs – a drink that’s just as cool and vibrant as the show itself.”
Celebrating With The Music Industry And The Fans
Burger King is not just stopping at introducing a new drink. They are going all out to celebrate this dynamic collaboration with music fans. Two upcoming events will offer complimentary Frozen Pink Lemonade to attendees, creating a buzz around the new beverage.
VMAs Block Party
On Sunday, Sept. 8th, Domino Park in Williamsburg, Brooklyn, will host a VMAs Block Party from 12-5PM. ET. Sweet and sour seekers can head to the park to taste the new Frozen Pink Lemonade. Guests can also adorn themselves in an iridescent Burger King crown. In addition to participate in a Burger King and MTV co-branded giveaway, while supplies last.
VMAs Event
For those attending the VMAs on Wednesday, Sept. 11th, the new Frozen Pink Lemonade will be available at New York’s UBS Arena. Guests can look for the Frozen Pink Lemonade Pop-Up for a chance to try the refreshing new beverage before heading into the venue to enjoy the show.
Exclusive Perks For Burger King Fans
Leading up to the VMAs, Burger King’s Royal Perks members can enjoy a free small Frozen Pink Lemonade with a purchase of $1 or more in the BK app from Aug. 29th – Sept. 11th. This exclusive offer is a treat for loyal customers, adding to the excitement surrounding the new drink.
An Artistic Collaboration For The VMAs
In addition to these events and promotions, Burger King and MTV have teamed up to create a captivating 75-second short film inspired by the refreshing and invigorating qualities of the new drink. This film, produced by Paramount Brand Studio, features Sean Paul and the world-renowned artists, Les Twins. It will premiere during the live broadcast of the VMAs on Wednesday, Sept. 11th, adding an artistic flair to the event.
With that being said, short film is more than just a promotional piece. It is a celebration of creativity, music, and the vibrant culture that the VMAs represent. Produced by Paramount Brand Studio, the film captures the essence of the Frozen Pink Lemonade – refreshing, invigorating, and cool. It is a visual feast that aligns perfectly with the high-energy atmosphere of the VMAs.
Sean Paul’s Star Power
Sean Paul’s involvement in this campaign brings a touch of star power and authenticity. Known for his energetic performances and chart-topping hits, Sean Paul embodies the lively spirit of the VMAs and the refreshing essence of the Frozen Pink Lemonade. His presence in the short film is sure to captivate audiences and create a lasting impression.
Les Twins, the French dancing duo of identical twin brothers Laurent and Larry Nicolas Bourgeois, are also featuring in the short film. Their dynamic and synchronized dance moves are a perfect match for the high-energy atmosphere of the VMAs. Together with Sean Paul, they bring a unique and exciting element to the film, making it a must-watch for music lovers.
A Perfect Blend Of Music And Refreshment
The creative collaboration between BK, Sean Paul, Les Twins and MTV for the 2024 VMAs is a perfect blend of music and refreshment. An exciting example of how brands can creatively engage with their audience, offering them an experience that goes beyond the ordinary. The Frozen Pink Lemonade is not just a drink. In fact, it is a part of the VMAs experience, making it even more special for music lovers.
The Refreshing Vibes Of The VMAs With Sean Paul
As we look forward to the 2024 VMAs, it is clear that Burger King’s Frozen Pink Lemonade will be a highlight of the event. From the block party in Brooklyn to the pop-up at UBS Arena, and the exclusive perks for Royal Perks members, Burger King is making sure that their new drink gets the spotlight it deserves. The short film featuring Sean Paul and Les Twins also adds to the excitement. Making this year’s VMAs a must-watch for music lovers.
As music lovers, we can look forward to enjoying a refreshing drink while watching our favorite artists perform. Don’t miss out on the fun – mark your calendars and get ready for an unforgettable VMAs experience. Lastly, let us know here at KAZI Magazine if you’re trying out the new tasty treat!
To find your nearest Burger King restaurant or learn more about the FrozenPink Lemonade beverage, please visit www.bk.com.
