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Luh Kel Debuts New Project L.O.V.E.

R&B artist Luh Kel dropped his brand new project, L.O.V.E. Bringing his soulful melodies and captivating charm to each son, Kel brings the passion of old R&B to the modern day with L.O.V.E., which doubles as an acronym (Loss OValuable Emotions). L.O.V.E. includes features from the likes of Queen Naija and LilTjay, as well as production from heavy hitters like Grammy Award-winning Scott StorchJonnyshipesAvedonAlter EgoNeed Me and Mitch Mula.

STREAM L.O.V.E. by Luh Kel via Cinematic Music Group

“This project is for all the teenagers and 20-somethings that are figuring out both love and loss,” Kel said. “I’m at a stage where relationships are highlighted on social media and everyday life, so this project touches on the best and worst moments that everyone can relate to.” 

As Kel transitions from adolescent teen to young adult, he offers his 360 perspective on love. With his evolution comes the realization that love and loss have a symbiotic relationship and you cannot have one without the other. Kel introduces the masses to his St. Louis charisma and imaginative mindthrough his recent visuals “Real,” produced by Scott Storch, “All In You,” and “Want You,” featuring Queen Naija.   

At only 18 years old, St. Louis native Luh Kel has earned himself the title of frontrunner in a pool of rising R&B talent. Grinding steadily since his early teens, Luh Kel burst onto the scene last year with “Wrong”. The Jonnyshipes-produced single, his first, found its way onto the Billboard Hot R&B / Hip-Hop Songs chart. The smash was certified Platinum by RIAA and was accompanied by a viral TikTok dance challenge. His next two tracks – “BRB” and “Pull Up,” another followed the similar success. Both singles are certified Gold by RIAA.  

2019’s mixtape Mixed Emotions continued to draw new listeners, with tracks like “Movie (feat. PnB Rock,” earning millions of streams on all platforms. The mixtape led to an opening slot on tour with Polo G. As well as a feature on Quando Rondo’s “Dripped Out”. His music has earned him praise from the likes of Billboard, FADER, and The New York Times, who called him “promising and disarming.” 

Check his project out and new visual today!

Written By

“I’m obsessed with giving the audience something they don’t see coming.” - Jordan Peele

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