Connect with us

Hi, what are you looking for?



KEY! Reinvents his sound with “I Love You say It Back”

KEY! is making his name known with his new project I Love You Say It Back. KEY! began his career in music busting on to the underground hip hop scene in Atlanta. Part of the collective Awful Records with fellow artists Makkonen and Father, KEY! has always stood out with his sound and style.

KEY! has always been his own genre, as made evident in his older tracks “Look At Wrist”, “Rackades”, and “Give ’em Hell”. He’s been ahead of his time since 2014. KEY! can’t fit in a box and by next year he will emerge as one of the biggest artists out of Atlanta. He’s been featured and produced for a number of artists, such as 21 Savage, O.G. Maco, and Trap Money Benny.

I Love You Say It Back is an emotional project that takes the listener through the mind and heart of KEY! It’s unapologetic, experimental, and goes against current trends creating a new sound, which he commits to throughout all 10 tracks. He displays his uniqueness by managing to utilize a number of sounds with zero features. His last project 777 was produced entirely by Kenny Beats and featured 6LACK, Rico Nasty, Jay Critch, and Skepta. Creating such an individual sound for each song without collaborating with other artists highlights KEY!’s raw talent.

“Spend One Night” is one of the final tracks on the album. It sounds like an 80s pop song with an Atlanta flow over the beat. Nothing about this album can be replicated by another artist. KEY! is in his own lane and he rhymes confidently over every beat on the album with no hesitation. In addition to sounding confident, the placement of his flow over the track always sounds like a natural layer and is never forced.

Written By

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Digital Issue

Though today’s Hip-Hop may feel like a young man’s game, there are a number of veterans setting an example on how to achieve true...


Hip-hops fans already do know who IDK is, but get ready to hear his name on a more regular basis. IDK, formerly known as...


Coming from Chicago’s budding rap scene, Polo G has been making the necessary strides to solidify himself in the rap industry. The Columbia Records...

KAZI Approved

Stars like Drake, NAV, and The Weeknd might have helped put Toronto and Canada on the hip-hop map over the last decade, but now...