De’el Woods founded his label, Better Than Amazing Records, to help his two cousins work on their songs. Currently working as a writer and owner, he intends for the world to acknowledge the growth potential that his family members had in the field of music. With his experience in lifestyle marketing/attraction marketing, De’el shares 4 tips to market your music in this evolving industry:
- Add value to your work
To market anything, whether it’s a product or service, you should have a unique selling proposition. This helps your work stand out from other similar things in the market. As a result, De’el believes in adding value to music by working on making it better and finding its exceptional features. Thus, as the owner and writer of Better Than Amazing Records, De’el’s record label works towards upgrading the music of their clients by adding value to it which no other company in this field does.
- Create content on social media
No matter how good your music is or how exceptional your skills are, they won’t be of any use if you don’t tell the world about it. Therefore, in this rapidly evolving 21st century it is important to get hold of social media to keep fans updated on your work. Social media is the cheapest and most effective way to market your content. For starters, create an account on all trending platforms such as Facebook, Instagram, and Twitter. Here you can post all the updates related to your progress, journey, music release dates, or concert dates. Moreover, since the attention span of users is not more than 4 seconds, it is also important to make sure that the content you are posting is engaging and attractive.
- Build a website and email list
Along with social media, a good website can also be a source to interact with clients. Here you can post and market the latest news related to your music and allow fans from different platforms to gather in one place. An email list is also a very good example of direct marketing which can serve as a “reminder” for existing fans and approach new fans as well. Since this is a personal marketing technique, it is important to make sure to not spam users.
- Focus on existing fans and work creating new ones
While more fans are always better, it is important to connect with existing ones because if you consistently run after new people, you might lose your current market. Thus, you can divide your marketing techniques into new and existing fans and therefore use different approaches to connect with them by providing separate perks.