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Multi-Platinum Producer Chi Chi Signs With UMPG

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Photo By Take Three

Multi-Platinum Producer Chidi “Chi Chi” Osundu has officially inked a deal with UMPG. Universal Music Publishing Group (UMPG), a leading, global music publisher, today announced that in-demand songwriter/producer Chi Chi has been signed to an exclusive, global publishing deal.

The Nigerian-American producer from Jonesboro, Georgia, Chidi “Chi Chi” Osondu specializes in creating “trap ballads,” blending classical notes to Atlanta’s popular trap sound. Chi Chi co-created the hit song “Throat Baby” by BRS Kash, which reached #1 on Urban Radio. The song has more than 29 million Spotify streams, and more than 14 million YouTube plays.

Additionally, Chi Chi built a solid discography producing hits for Grammy-nominated rapper Lil Baby. His discography includes “Solid,” “Get Money,” and “Social Distancing” from the major album ‘My Turn.’ Also, he has seen success after co-creating “Both Sides” by Lil Baby ft. Gucci Mane.  The producer collaborated with Rylo Rodriguez to create the popular track “No Fentanyl/Camera Roll.”

Walter Jones, UMPG Co-Head A&R said: “UMPG is happy to be partnering with rising creator Chi Chi. He already sees success with hits like Lil Baby’s “On Me”. We are confident he will become one of the industry’s most sought-after producers.”

Chi Chi said: “I’ve been working hard for a while now and have been able to make great strides. I am ready to start with my new supportive team at UMPG and create history one record at a time.”

Growing up in a Nigerian household, Chi Chi listens to a lot of afro-beats music. He follows blueprint styles created by producers like Wheezy and Southside. The rising star’s contagious tag, “What’s happenin’, Chi Chi?” is growing to signature recognition in the music world. The multi-platinum producer is looking forward to creating more hits this year.

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“I’m obsessed with giving the audience something they don’t see coming.” - Jordan Peele

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