Rising Pop and R&B singer-songwriter, ALUS is back with her new single “WIG!”. In honor of Pride, the single is here in collaboration with New York prolific rap house artist, Cakes Da Killa.
52 Shades Of ALUS
The hot new single comes off the back of her ambitious 52 Shades Of ALUS series, which saw her release a new original song every week for the entire year of 2020. Along the way, the series amassed over a million plays!
ALUS’ record is accompanied by a compelling new music video and an exclusive NFT auction of the visuals. Accumulated revenue will benefit the LGBTQ+ organization, Transgender Law Center.
The music video for “Wig!” is a choreographed depiction and embodiment of what using the term feels like. Shot and produced by budding filmmaker Sally Tran, its visuals featured choreography by Omari Brown (Justin Bieber, Ashanti, Chris Brown).
On 16 mm film, the dance-led video was recorded in one take. Featuring a guest appearance from trans model and actress, Yén Nguyen and a vocal sample from Canada’s Drag Race star Lemon. sonically conveys confidence, sass, and liberation from Alus and Cakes Da Killa.
When speaking about the inspiration behind ‘Wig!’ and how the song came about, Alus says:
“‘Wig’ is one of my favourite expressions, and I love how drag queen vernacular like ‘wig’ and ‘wig snatched’ have taken over pop culture. I think this song perfectly captures that energy and expression of being shook, amazed or taken aback by something. This is a care-free anthem about self-expression to listen to, whether you’re getting ready to go out or it’s time to spill the tea. Wigs are always getting snatched and now, we have a song to go with the moment.”
Always driven to music, the emerging songstress comes from a long history of outstanding musicians. She gains inspiration from her musical bloodline including her touring violinist grandmother, who studied at the prestigious Juilliard and performed with Frank Sinatra’s Rat Pack.
What You Missed
Furthermore, Alus has been championed by MTV, VIBE Magazine, Ladygunn, Popdust, and Flaunt Magazine, among others. She boasts co-signs from Nicki Minaj, Big Sean, and Steve Rifkind. In addition, she’s a phenomenal performer! With scene-stealing performances at Madison Square Garden, SXSW, and Nassau Coliseum.
Myself and KAZI Magazine had the pleasure of chopping it up with the industry rising artist. For now, take a look at the interview below.
— The ALUS Interview —
- Hi ALUS! Thank you so much for taking the time to chat with me and KAZI Magazine. First and foremost, Happy Pride Month and congratulations on the release of ‘WIG’ featuring Cakes Da Killa! Before we dive in deeper, please tell us more about ALUS and where your passion for music all began!
Happy Pride Month! Thank you so much for having me. I have been singing since I could talk. I grew up in a very musical family with a grandmother who played professional violin and toured the world with the Rat Pack, while my father plays drums and trumpet. Naturally, coming from a musical bloodline it was only right for me to start singing as a kid. I’ve perfected my craft much since my childhood and can proudly say I am a singer/songwriter/musician who has put in the work.
All of the music I release is written and recorded by myself in my bedroom studio. Not only am I the artist but I am also the business woman behind the Alus brand. Whether it’s conceptualizing music videos, planning rollouts for my release, strategizing with my team, or just simply creating the record, I am always the pioneer behind my career as I believe that no one is going to work harder than yourself to achieve your vision.
- Perfect! Love to hear it! Can definitely hear the inspiration of coming from a musical background within your music. We are here to talk all about your recent release, “WIG” and I couldn’t be more excited. It’s a great staple single that spotlights the music, artists, and culture that uplift LGBTQ people around the world. What inspired the curation of the trendy track and how long did it take to record?
Wig was a record that I had in the back of my mind for years. I had previously written down just the word ‘wig’ in the notes of my phone and it sort of manifested itself. I love the term wig and it’s reference in pop culture stemming from the world of drag queens. A lot of pop culture is influenced by that community whether people realize it or not. To me, wig is a word that I’ve always used with friends whether I was taken aback by something, shocked, or simply praising something that I love. When I heard the track while recording myself in my bedroom studio, I knew that I was going to pull the word out of my notes and create what we know as “Wig!”. Wig is a carefree record of self-expression.
— The Interview Continued—
- Yes it does and we love to see it! What was the experience like collaborating with NY Rap House artist, Killa Da Cakes on your new single, “WIG”?
Cakes was just the icing on top of the record (no pun intended lol). The director of the music video suggested that I add someone on the record for the video. When she sent me Cake’s page I just knew he was perfect for “Wig!”. When he sent me back his verse, he really showed out and I am so proud to be able to say I have a record with someone as talented as Cakes. He made “Wig!” a really special piece of art.
- Sounds exciting! The positive musical connection shines through the single. The stunning single is paired with an even more mesmerizing music video, what inspired the visual?
The visual is a piece of art showcasing how Wig feels sonically but through choreography. Sally, the incredible director, came to me with the idea of shooting a 16 MM film in a one-take all choreographed. As soon as I heard the idea, I loved it. There are a lot of important people that made this video come to life and I am so proud of the visual we created.
- The visual is even more inspiring to me personally. It’s well crafted, and its release comes with an exclusive NFT auction of the visuals, with proceeds from the NFT sale going towards LGBTQ+ charity Transgender Law Center. (FOR READERS: NFT” stands for “non-fungible token — these are pieces of digital content that are linked to the blockchains like Bitcoin and Ethereum). I believe that’s a great way of giving back to the community! What role do you see yourself having in improving representation for LGBTQ artists in the industry?
Because I have a platform to share art, I feel it needs to come with a message. If you are going to release something to the world, I feel like you should take advantage of the fact that you can also benefit the world by spreading a positive message and helping a community. The LGBTQ+ community has shown their love and appreciation for my music time and time again and this release is dedicated to them. All of the proceeds of the NFT are being donated to the Transgender Law Center.
— Continued —
- I feel like this Pride Month, after everything we’ve been through in the last year and a half, there does seem to be a much more present desire in the community to give back. Your single is just the start! What additional tips would you have for people looking to give back the LGBTQ community this Pride?
I would suggest donating to any organizations that speak to you and benefit the LGBTQ+ community. From the Transgender Law Center to The Trevor Project there are so many options out there.
- Recently, it feels like we’ve been stuck inside forever — while this release comes just in time for PRIDE Month, do you have any plans on performing the brand new single at any upcoming Pride events?
Although I’m fully vaccinated (get your vaccine!!), the world is still in a transition period and when it’s safer to perform, I’ll be the first on stage with a mic in hand! I can’t wait to get in front of an audience again.
- I bet! Myself included can’t wait to get back out in the field. Let me know, I’ll be sure to pop out. Additionally, in honor of Pride, what is something that you are personally proud of in your development as an artist, or in your career?
I feel at this point in my career, I’m proud to stand for something I believe in. When you make music with a purpose and give back, it’s the best feeling in the world. I’m proud to say I channel my art and creative efforts to a bigger picture for the better.
— Continued —
- As an artist of the LGBTQ community, what song do you associate your coming out journey with?
Madonna – Vogue 🙂
- Yesss! Love to hear it! When would you say was the first time you saw yourself represented within the industry?
I think when I look back on Madonna’s career, it was clear she made music for women and the gays. Whenever I need inspiration, I think “what would Madonna do?
- That is very true! I couldn’t agree more. Lastly, what does “pride” mean to you?
Pride is freedom. Pride is being able to accept who you are without any limitations or apologies. It is being proud of who you are and what you stand for.
The Wrap Up With ALUS
- Indeed! Happy Pride Everyone! ALUS, Thank you so much for your time! It was a pleasure speaking with you and again wish all the success on your new release. Before we wrap up, what lyrics do you live by that you would like to share with fans?
Thank you for having me!! As the King of Pop said: “If you wanna make the world a better place, take a look at yourself and make a change”.
For more about ALUS, stay tuned to KAZI Magazine! Also be sure to give her brand new visual a look and let us know what you think!