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Rico Beats Quietly Shaped The Music Scene

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Valentina Reynolds

8 January, 2024

Rico Beats Quietly Shaped The Music Scene

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Originally from Haiti and raised in Brooklyn, Rico Beats quietly shaped the music scene as a multi platinum producer and artist manager. He broke through in 2010 with Soulja Boy’s “Mean Mug” and Nicki Minaj’s “Roman Reloaded.” Rico’s versatility is clear in tracks like “Exodus 23:1” for Pusha T, showcasing his ability to navigate diverse musical styles. 

Beyond credits, Rico’s impact as a producer and artist manager emerged at Def Jam Records, where he discovered and co-managed Pop Smoke with Steven Victor to global fame. Rico’s hands-on involvement is evident in co-productions like Pop Smoke’s “Meet The Woo 2”, “Sweetheart” and “Armed n Dangerous (Charlie Sloth. Freestyle)”. 

In a recent interview, Rico Beats talked about his beat-making journey, saying, “I got into Ableton to stand out from the usual fruity loops and logic crowd.” This approach shows in his productions, like DJ Khaled’s “Take That Off” and Pop Smoke’s “Hello,” which hit platinum in 2021 after 24 weeks on the charts. 

Rico has been busy not only with music but he started his own clothing line in 2022, Starlife. Two renowned athletes, Tari Eason and Jonathan Kuminga have already been spotted wearing and supporting the brand. Fans have been anticipating a new drop, and Rico teased the latest collection on the Instagram page the other week. From all the comments it looks like people are excited and so are we! All we can do is subscribe to the website, wait for the new release and for the stars to align in the right places. 

Both producers that are managed under Rico, 808melo and Axlbeats have both worked on projects for Pop Smoke and Travis Scott. “Bringing back the old school vibes” is what I came across when clicking on Axl Beats Instagram profile as he posted a video where you can hear melodic soft piano, snares and a deep bass. I then went onto 808melo’s page where the producer had dropped a clip on his Instagram page just five days ago, teasing his followers. If I was to imagine an artist on this track it would either be Travis Scott, Fivio Foreign or it might even be 808melo himself opening further doors as per his recent quote “God will always continue to open doors for you so just be patient and believe In your craft” Who do you think would jump on this beat? 

What’s in store for Rico next? After the 2023 collaboration “Real Spill” with G Herbo, Kazimagazine eagerly awaits to discover his upcoming projects, especially considering he’s known for having “saved the world, a couple of times.” 

Author
Valentina Reynolds

8 January, 2024

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